Better living through better user interface
I am passionate about delivering user experiences that are relevant, persuasive, and trustworthy.
I am skilled at designing solutions that are mapped to specific business goals and Key Performance Indicators (KPIs), and which deliver on brand promises without compromising rigorous usability benchmarks.
I believe that a good user experience can improve the quality of life.
My approach to design:
- Establish a deep understanding of the target persona, brand promise, and business goals.
- Design solutions that evince all of the above for a winning recipe.
- Assess, evaluate, and make improvements to the recipe.
Clients and projects:
JPMorgan Chase| Sep 2008 - current
I am currently a Customer Experience (CE) Lead at JPMorgan Chase. I belong to a small group of other CE professionals who are tasked to design the roadmap vision for Chase's online banking platform. My specific focus is on all "money movement" functions, such as online bill pay, funds transfer, and peer-2-peer payment services.
- Chase.com Online Banking Service
Washington Mutual, Inc.| Mar 2003 - Sep 2008
I was the Sr. Interaction Designer for Washington Mutual's online banking platform; delivering interaction designs for all online banking services such as bill pay, transaction history, online statements, email alerts, and customer profile management. My responsibilities included visual design, information architecture, interaction models built as iRise prototypes. All of my designs were driven to meet specific business goals around customer retention, acquisition, and/or operational cost management. Prior to this role, I have also been involved with Commercial Banking products and the corporate intranet.
- WaMu.com Consumer Online Banking
- Commercial Loan Relationship Management
- Mortgage Banker Finance Business-to-Business Platform
- WaMu Corporate Intranet
Cole & Weber, Red Cell| Jun 2001 - Feb 2003
In addition to typical User Experience work, I facilitated presentations and workshops that helped clients correlate business goals with customer experience design. Since the agency's background was in advertising, specific emphasis was placed on raising brand awareness and optimizing purchase paths.
- Port of Portland
- Washington Mutual
- Texas Instruments (DLP)
- Microsoft
marchFIRST| Apr 1999 - Mar 2001
As the Sr. Information Architect, I worked closely with web designers, technologists, and business stakeholders to communicate User Experience requirements and design. My responsibilities also involved mentoring those who were new to User Experience work.
- Achieva.com
- eHome.com
- Microsoft
Getty Images| Dec 1996 - Jan 1999
Originally hired as a Web Designer at PhotoDisc, my responsibilities at PhotoDisc quickly evolved into prototyping and experimenting new concepts and ideas for web interfaces. When the company was acquired by Getty Images, my next task was to adapt Tony Stone Images rights-based stock photography business model into a self-service online commerce model.
- Tony Stone Images
- PhotoDisc
Cole & Weber| Nov 1994 - Mar 1996
My first Web Design and development position, it was here where I transitioned from graphic design into Web Design. These online projects were my first foray into user experience and information architecture.
- Westin Hotels
- Silicon Graphics
- Nintendo of America
- Boeing
Skills & Knowledge:
Prototype (low and high fidelity, iRise Certified Modeler)
User Experience documents (sitemaps, flow diagrams, etc.)
Information Design, Graphic Design, and Desktop Publishing
Customer and usability research
CSS/HTML, PHP, jQuery, light JavaScript
Clean and accessible design
Compliance, regulatory, and risk assessments
References available on request.